OKEx announced that leveraged spot trading, perpetual swap contract trading, and saving features will launch tomorrow for the meme-based cryptocurrency, Dogecoin.
Exchanges capitalize on the Dogecoin crazie
The announcement follows a recent Dogecoin viral marketing campaign conducted by its fans on social media video platform TikTok. The campaign apparently caused the coin’s price to surge by over 124% in just two days, according to data from Coin360. Volume at the time increased over 20 times and Google Trends revealed an increasing number of searches for methods to buy the altcoin.
The campaign used the “#dogecointiktokchallange” and “dogecointiktokchallenge” hashtags on TikTok. Following the surge, Barstool Sports founder, Dave Portnoy, went so far as to call the Dogecoin marketing campaign a pump and dump.